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Duraflor commissioned the design agency, Arnold Jones Associates Design (AJA Design) to refresh our brand and to re-develop our website. We were keen that the website not only reflected the style of our new branding but genuinely focused on what our customers have told us they want from us.

We are delighted with the results so we asked AJA Design’s Managing Director, Lisa Rossiter to reflect on the project, giving her perspective on the new look and feel:

“Duraflor’s unwavering commitment to their customers is totally aligned with how my agency operates, and so I was delighted to be given the opportunity to produce a website that reflects ‘all that is Duraflor’.”

“I believe the outcome is a website that delivers great visual design, content and an intuitive navigation. The site is packed full of images and useful information, yet simple to use and uncluttered in its appearance.”

“What are my favourite things? The Project Sample Service is a great tool, and I can see this being a big hit with interior designers when presenting to clients. The site includes an online floor calculator, room set examples, high-resolution detailed samples, as well as directional samples, that you can drop straight into Sketchup.”

“We kept the popular Practical Design pages from the previous website of this new site so that it remains packed with lots of tips and advice, which really reflects Duraflor’s expertise in their sector. I believe that Duraflor’s unique blend of design inspiration and a practical approach are truly reflected within the website.

On a personal note, I would also like to extend a big thank you to Duraflor for believing in us, and an equally big thank you to my team for making it all happen.”

The team at Duraflor hope you are impressed with all the great changes we have made, do take a look at all the new functionality, great ranges showcased and the depth of service we continue to offer. Visit AJADesign

Back in September 2018, Duraflor introduced a new product to their portfolio, Nebula. It is already proving a good seller, especially for those clients working to a very tight budget.

A hard wearing carpet tile, it is available in 6 popular colours and is a Duraflor entry level tile, which is perfect for a wide range of applications. The name Nebula was chosen as the colours reminded us of the distinct colours that we often associate with the planets and the sky.

Among its characteristics, Nebula has a Bfl-s1 fire resistant classification, the highest possible class for a textile floor covering. Plus, the pile is produced with solution dyed nylon, so there is no fading or colour loss.

Duraflor continually looks to meet the demands of the market and by offering it cost-conscious solution in attractive colours, it is not surprising the product is already gaining momentum.

With our Hexxtile Range of hexagon carpet tiles, we are excited to to be able to offer the perfect solution to both creativity and budget constraints.

MAKING A STATEMENT WITH FLOORING

The right flooring in your office can help to boost productivity, improve the happiness of employees, and is essential when trying to make a good impression on new clients.

Something that is slightly different is also a great way to make a statement about a business. Hexxtiles enables you to do just that, as well as being a practical solution to floor zoning. You can even cut the hexagon shapes into standard square carpet tiles, creating distinct feature areas.

ON-TREND AND ON-BUDGET

Geometric design styles are very much on-trend but are often restrictive due to budget constraints, which takes them out of the parameters of many office design schemes.

Duraflor prides itself on helping end users and interior designer by offering on-trend products in popular colours, that are readily available and that fit within the realms of many flooring budgets.

The new Hexxtile range ticks all the boxes when it comes to both creative design and budget.

Finding the right flooring range for general office use, schools, storerooms and dilapidations at the right price is often a difficult call for designers and end users. This was something Duraflor had in mind when acquiring the Checkmate carpet tile ranges. We are pleased to say these ranges are still selling well after many years in our portfolio, particularly our Checkstar product, which continues to be a popular product for projects with budget constraints.

The Checkstar range consists of 5 of the most popular colours, and is produced from Polypropylene.  Polypropylene is a man-made fibre, which is hard wearing and naturally stain resistant. It is a cost effective but durable material and when constructed to make a low-level loop-pile carpet, can be a great choice for many a contract flooring situation.

The other well-known products such as Masterpiece, Checkloop, Masterflor and Checkstat are also still available, please contact our sales office for more details.