Espressa fast and stylish flooring

When it comes to knowing what designers and flooring contractors want, the flooring experts at Duraflor think they have it covered, especially with this new looselay range. Espressa is an impressively fast and stylish flooring solution in so many ways….

Created specifically with the needs of the interior designer in mind. We understand the importance of making a good first impression; and the ability to instantly create a stunning look, particularly one that will stand the test of time.

When we were thinking of a name for this range, we wanted to conjure up that idea of an ‘impressive’, yet ‘instantly achieved’ look that didn’t restrict the opportunity to ‘express’ creativity. Something that even a tight range of well-designed Luxury Vinyl Tiles can afford, if carefully selected.

This concise but on-trend colour range is available from stock.  This enables us to offer a fast turnaround, but but still meet many of the design and specification requirements of a busy commercial environment. We appreciate for project managers and for flooring contractors offering both these benefits is a major factor, when determining a supplier.

However, the benefits don’t stop there, being loose lay means installation is fast and easy, and with a wear layer of 0.7mm and an R10 slip-rating, the range is ideal for heavy traffic areas.


Blue Pinterest Example Duraflor

Duraflor are now on Pinterest with some very inspiring boards that take insights from colour trends, texture, nature and of course the design and build environment within which we operate.

However, as we were adding the Pantone colour of the year Classic Blue, it got us thinking beyond our Blue Pinterest Board, with its stunning blue carpet tiles and inspiring designs, to the meaning of blue sky thinking itself. A natural leap for us, but what about ‘blue sky thinking’ being a natural leap for everyone? We found a great article on ‘thinking outside of the box’ – or rather thinking ‘inside the box’ and why that might be preferable.

The article explains the need to think about the constraints of the box to truly come up with innovative solutions that work. In other words, the box actually defines the realities and the details that you need for your idea to have any legs. This is where Duraflor, as experts in flooring can really help. Our heritage, and the unique experience of our staff, means we really understand the needs of both flooring contractors and designers. We actually talk about this and our philosophy around ‘creative thinking inside the box’ on our people page.

Our ranges are both inspired and practical, and created with differing budgets in mind. Ranges that are grounded in the reality of a client’s needs, yet still reflect the inspiration we all seek from platforms such as Pinterest.

While Duraflor are now on Pinterest, so you can see our tiles and some of the inspiration behind them in the virtual environment; we also offer a very special Project Service, you might find of interest to. A sample presentation box with a selection of tiles from different ranges, so you have everything you need to help either you or a client make a quick decision. We will even write the project or client name on the box for you. So if it is a selection of blue tiles you are looking for in 2020, look no further we are here to help.


Momenta Limed Elm New Designs

When you have a range as successful as Momenta, it is important to keep it fresh. The new designs in the MOMENTA range do just that. We now stock 20 wood, metallic and stone effect designs in popular colours.

Many favourites remain in the range, while new designs such as Weathered Oak, Limed Elm (above), Shadow Oak, Poured Lead and White Sparkle have been added, so as to ensure that the range remains on trend.

Sales Manager Edward Smerdon said of the new colours “it is not just that we were looking to keep the range fresh, we have increasingly noticed how our customers have been combining designs to create interesting tonal effects on the floor – we were keen to offer up a range that could maximise this creativity.”

The MOMENTA range is ideal for high traffic areas, giving a client both functionality and style, and now it offers even more design possibilities.


Cienna Amber Oak Safety Vinyl Flooring

When it comes to safety vinyl flooring you don’t need to compromise style for safety. The new CIENNA Collection available in 2m rolls combines impressive credentials in both. It includes a special innovative grip technology and is R11 slip rated. However, what really makes it impressive, is the textures reflected in the designs. A strong wood effect patterns, as well as imaginative on-trend concrete patterns, are what really makes this range striking.

The CIENNA Safety Flooring Collection is suitable for offices, retail establishments, leisure facilities and public buildings, especially where there is a high slip risk. Choose between 8 wood-effect and 4 stone-effect designs.

Why not take a look at this latest addition to our Safety Flooring range, and if we can be of any assistance, we would be delighted to provide you with samples and discuss options for your project.


Axis Oak Nature roomset

AXIS is without a doubt one of our most popular vinyl flooring options. Being a looselay Luxury Vinyl Tile, makes it perfect for fast installation and heavy traffic areas. From a design perspective, the natural wood textures and stone effect tiles, plus the unusual patterns achieved both with woven graphite and brushed anthracite, have all proved to be winners.

We are therefore very excited to be adding a new natural oak design to the range – AXIS OAK NATURE has a beautiful depth of grain and a light tone that makes it an ideal choice to lighten any commercial space. As with all the AXIS range, its 0.7mm wear layer means it can be installed in the toughest environments and through a simple maintenance regime will look stylish for years to come. Oak Nature’s popularity as a colour, also means it is the perfect choice not only from a specification perspective, but also from contemporary design and aesthetics standpoint.


Progression Plank

We are seeing more and more how designers are looking to add different tones to their floor schemes, to create additional interest and standout. It is therefore not surprising that one of our most popular ranges, which is now available in planks, is proving such a winner.

The Progression Range in Planks adds extra interest to any floor, while its subtle tones do not overly detract from an overall design plan, allowing the furnishings to still be a key feature of any design scheme. Take a closer look at the possibilities and the specification of Progression Planks – the possibilities it offers are right on trend.


Man in a booth in an office - interior design exhibitions headers

Interior Design Exhibitions this month


A quick reminder to all our customers that September is a key Interior Design Exhibitions time for the Industry. We like to visit all of these shows to stay up to date with the latest trends.



DesignJunction 2019 – Kings Cross 19-22 September

Designjunction brings together the newest and most forward-thinking furniture, lighting & accessory designs of 2019. There are also some key talks that cover key topics such as wellbeing in the workplace – a regular feature of our Practical Design blogs. There are also talks on designing the agile office and designing for disabilities.

100% Design

100%design 2019 – Olympia 18-21 September

Another favourite and marking its 25thyear. Talks on colour and wellbeing feature in the programme – colour being another topic we cover at length in own design blogs. Plus, there is loads around sustainable design and CPDs. Of course this also a great place to see new products and learn about trends.


Hexagonal carpet tiles on showroom floor

Why hexagonal carpet tiles are changing how flooring is perceived

Hexagonal Carpet Tiles create a real statement on the floor, so it is no surprise we are finding that the demand for them continues to grow.

We have been exploring a little further the reasons for their success:

  • One reason is clear, they liven up an office space. They can catch the eye yet can still be quite subtle in terms of colour and texture. That is probably why our Progression Hexxtile is so popular.
  • Hexagon Carpet Tiles can be used to create zones in an open plan office, especially with a pop of colour.
  • With the art deco revival and the growing demand for geometric patterns on the floor, the Duraflor Hexxtile range is right on trend.
  • Hexagons as a shape is strongly associated with nature and strength. It is a shape existing in nature in bee hives, so it makes sense that it would create a feeling of togetherness. The psychology of shapes is an interesting topic which lends itself to flooring design.

We are showcasing our Hexxtile Range in our Clerkenwell Showroom, so if you would like to see the ranges for yourself along with our 2019 launches don’t hesitate to contact us.


CDW gave Duraflor the perfect platform to highlight some of the company’s stunning new carpet tile ranges and the reaction was fantastic.

The Natural Terrain Collection really caught everyone’s eye. There are 3 carpet tile ranges in total, and as the name suggests, each tile is as distinct as the landscape it is depicting. The pattern variety is exceptional and the quality unquestionable.

Escarpment has a strong element of light and shade. Tundra has a complex variety of tones, that could so easily be found in nature, and Plateau is a more subtle luxury carpet, akin to a flatter landscape yet that still has so much great character. As all 3 ranges use the same colour bank, it is possible to use them together as part of a building plan, transitioning designs from room to room yet keeping an element of harmony.

Making its debut during CDW, another carpet tile range that is also ‘at one’ with current trends is Cubism. Looking at the range on the floor, you see subtle blocks and tonal changes in colour – creating a more modern twist on a design that takes its lead from past masterpieces. What is more made with Econyl yarn, means it meets some of the more demanding sustainability credentials a modern office project might demand.

We were delighted by the reaction to Progression Plank, which is also on the floor at our Gee Street showroom. Progression has been a long standing favourite for us, and last year it increased in popularity, when we offered it in hexagon shaped tiles. Hexxtile continues to grow and we believe the demand for Progression Plank will more than match that success.

And lastly May 2019, sees us launch Magnitude, with our deep understanding of the commercial flooring market, we know that this linear design will be a real winner as it has great depth and tone and offers an affordable solution to a project that demands a quality specification.






Picasso Blue Cubism Range in art gallery

Cubism and Magnitude Carpet Tile Ranges launched at CDW


Already buzzing due to the positive feedback from our research around the new Natural Terrain Collection, Duraflor are pleased to announce 2 additional ranges that are being prepared for launch at CDW.

CUBISM is our twist on a modernist style.  This range introduces a more subtle effect, yet still plays with the geometric shapes that remain a timeless feature in many interior design concepts. In Cubism, we also combine luxury and style, with the sustainability credentials that any modern office demands.

MAGNITUDE is a linear range, yet it is very distinctive with varying subtle degrees of straight line patterns all pointing in the same direction. In fact, we see this new carpet tile range is a dynamic one directional force, that is a perfect addition to any floor plan.

We can’t wait to show you all our new ranges, so please contact us for an appointment or visit our Gee Street showroom during CDW 2019.


Feature Image: Cubism Picasso Blue