SEPTEMBER EXHIBITIONS – INTERIOR DESIGN

Man in a booth in an office - interior design exhibitions headers

Interior Design Exhibitions this month

 

A quick reminder to all our customers that September is a key Interior Design Exhibitions time for the Industry. We like to visit all of these shows to stay up to date with the latest trends.

 

DesignJunction

DesignJunction 2019 – Kings Cross 19-22 September

Designjunction brings together the newest and most forward-thinking furniture, lighting & accessory designs of 2019. There are also some key talks that cover key topics such as wellbeing in the workplace – a regular feature of our Practical Design blogs. There are also talks on designing the agile office and designing for disabilities.

100% Design

100%design 2019 – Olympia 18-21 September

Another favourite and marking its 25thyear. Talks on colour and wellbeing feature in the programme – colour being another topic we cover at length in own design blogs. Plus, there is loads around sustainable design and CPDs. Of course this also a great place to see new products and learn about trends.

HEXAGONAL CARPET TILES CONTINUE TO PROVE POPULAR

Hexagonal carpet tiles on showroom floor

Why hexagonal carpet tiles are changing how flooring is perceived

 
Hexagonal Carpet Tiles create a real statement on the floor, so it is no surprise we are finding that the demand for them continues to grow.

We have been exploring a little further the reasons for their success:

  • One reason is clear, they liven up an office space. They can catch the eye yet can still be quite subtle in terms of colour and texture. That is probably why our Progression Hexxtile is so popular.
  • Hexagon Carpet Tiles can be used to create zones in an open plan office, especially with a pop of colour.
  • With the art deco revival and the growing demand for geometric patterns on the floor, the Duraflor Hexxtile range is right on trend.
  • Hexagons as a shape is strongly associated with nature and strength. It is a shape existing in nature in bee hives, so it makes sense that it would create a feeling of togetherness. The psychology of shapes is an interesting topic which lends itself to flooring design.

We are showcasing our Hexxtile Range in our Clerkenwell Showroom, so if you would like to see the ranges for yourself along with our 2019 launches don’t hesitate to contact us.

DURAFLOR ADDS 6 NEW CARPET TILE RANGES

CDW gave Duraflor the perfect platform to highlight some of the company’s stunning new carpet tile ranges and the reaction was fantastic.

The Natural Terrain Collection really caught everyone’s eye. There are 3 carpet tile ranges in total, and as the name suggests, each tile is as distinct as the landscape it is depicting. The pattern variety is exceptional and the quality unquestionable.

Escarpment has a strong element of light and shade. Tundra has a complex variety of tones, that could so easily be found in nature, and Plateau is a more subtle luxury carpet, akin to a flatter landscape yet that still has so much great character. As all 3 ranges use the same colour bank, it is possible to use them together as part of a building plan, transitioning designs from room to room yet keeping an element of harmony.

Making its debut during CDW, another carpet tile range that is also ‘at one’ with current trends is Cubism. Looking at the range on the floor, you see subtle blocks and tonal changes in colour – creating a more modern twist on a design that takes its lead from past masterpieces. What is more made with Econyl yarn, means it meets some of the more demanding sustainability credentials a modern office project might demand.

We were delighted by the reaction to Progression Plank, which is also on the floor at our Gee Street showroom. Progression has been a long standing favourite for us, and last year it increased in popularity, when we offered it in hexagon shaped tiles. Hexxtile continues to grow and we believe the demand for Progression Plank will more than match that success.

And lastly May 2019, sees us launch Magnitude, with our deep understanding of the commercial flooring market, we know that this linear design will be a real winner as it has great depth and tone and offers an affordable solution to a project that demands a quality specification.

 

 

 

 

MORE RANGES ANNOUNCED FOR CDW

Picasso Blue Cubism Range in art gallery

Cubism and Magnitude Carpet Tile Ranges launched at CDW

 

Already buzzing due to the positive feedback from our research around the new Natural Terrain Collection, Duraflor are pleased to announce 2 additional ranges that are being prepared for launch at CDW.

CUBISM is our twist on a modernist style.  This range introduces a more subtle effect, yet still plays with the geometric shapes that remain a timeless feature in many interior design concepts. In Cubism, we also combine luxury and style, with the sustainability credentials that any modern office demands.

MAGNITUDE is a linear range, yet it is very distinctive with varying subtle degrees of straight line patterns all pointing in the same direction. In fact, we see this new carpet tile range is a dynamic one directional force, that is a perfect addition to any floor plan.

We can’t wait to show you all our new ranges, so please contact us for an appointment or visit our Gee Street showroom during CDW 2019.

 

Feature Image: Cubism Picasso Blue

NEW NATURE INSPIRED RANGE FOR CDW

Tundra carpet shown with natural tundra depicted in the background

Clerkenwell Design Week is fast approaching and Duraflor will be showcasing a number of new products. One particular collection we are really excited about is the Natural Terrain Collection.

Consisting of 3 Ranges – Plateau, Escarpment and Tundra, we are able to offer our clients 3 very distinct designs. These evoke images of the Earth’s own diverse natural features, yet as with our new ranges they all still share the same rich colour bank of earthy browns and dark and warm greys.

As a taster of what is to come, we are giving you a first glimpse here of our Tundra range. Tundra’s blended tones reflect a landscape formed by icy grey rivers and rolling treeless hillsides. It is subtle yet has character, and brings an air of luxury to any floor.

Visit our showroom during CDW 21st – 23rd May, 47 Gee Street, Clerkenwell EC1V 3RS to see many of our new ranges for 2019.

FREEDOM STORM AVAILABLE FOR IMMEDIATE DELIVERY

Freedom Storm on floor at prestigious London skyline venue

The concept behind the Freedom Collection has proved very popular. Clients have been able to choose their colour palette from a range of 8 popular yarn combinations that we hold in stock, and then implement this across 5 designs, as they transition to different areas of their building.

One design has proved especially popular, in fact you could say we have seen sales soar since launch – Freedom Storm. Perhaps no surprise, as it simply looks stunning, and gives the floor an air of luxury.

The Duraflor ethos has always been around popular colours and designs available for next day delivery. We are therefore pleased to announce that Freedom Storm has been added to our long list of products that can be ordered directly from stock.

 

ALL CHANGE FOR 2019

Our New Business Development Manager in the London Showroom

We are pleased to welcome Elliot Dunn to the Duraflor team as Business Development Manager for London and the South. Elliot has plenty of experience in the fit-out market and wider built environment. He is also keen to be assistance to as many of our customers as possible in the coming months. We know he is going to have plenty to talk about, as we are introducing new ranges and concepts in all four quarters of 2019.

Elliot can also showcase our refreshed London showroom, for those looking to drop in for a coffee or afternoon drink in our bar as they head home. In late 2018, we had a flood in our showroom, so we have laid a new floor that features some of the most popular products of 2018 and we have updated our pegboard to highlight our new branding – the whole thing looks really stunning and this is just the beginning of what we hope is a great year for us and all our customers.

If you wish to get in touch with Elliot to hear about our exciting plans, we look forward to hearing from you – [email protected].

DURAFLOR NEW WEBSITE AND REBRAND

Duraflor commissioned the design agency, Arnold Jones Associates Design (AJA Design) to refresh our brand and to re-develop our website. We were keen that the website not only reflected the style of our new branding but genuinely focused on what our customers have told us they want from us.

We are delighted with the results so we asked AJA Design’s Managing Director, Lisa Rossiter to reflect on the project, giving her perspective on the new look and feel:

“Duraflor’s unwavering commitment to their customers is totally aligned with how my agency operates, and so I was delighted to be given the opportunity to produce a website that reflects ‘all that is Duraflor’.”

“I believe the outcome is a website that delivers great visual design, content and an intuitive navigation. The site is packed full of images and useful information, yet simple to use and uncluttered in its appearance.”

“What are my favourite things? The Project Sample Service is a great tool, and I can see this being a big hit with interior designers when presenting to clients. The site includes an online floor calculator, room set examples, high-resolution detailed samples, as well as directional samples, that you can drop straight into Sketchup.”

“We kept the popular Practical Design pages from the previous website of this new site so that it remains packed with lots of tips and advice, which really reflects Duraflor’s expertise in their sector. I believe that Duraflor’s unique blend of design inspiration and a practical approach are truly reflected within the website.

On a personal note, I would also like to extend a big thank you to Duraflor for believing in us, and an equally big thank you to my team for making it all happen.”

The team at Duraflor hope you are impressed with all the great changes we have made, do take a look at all the new functionality, great ranges showcased and the depth of service we continue to offer. Visit AJADesign

NEBULA MEETING A MARKET NEED

Back in September 2018, Duraflor introduced a new product to their portfolio, Nebula. It is already proving a good seller, especially for those clients working to a very tight budget.

A hard wearing carpet tile, it is available in 6 popular colours and is a Duraflor entry level tile, which is perfect for a wide range of applications. The name Nebula was chosen as the colours reminded us of the distinct colours that we often associate with the planets and the sky.

Among its characteristics, Nebula has a Bfl-s1 fire resistant classification, the highest possible class for a textile floor covering. Plus, the pile is produced with solution dyed nylon, so there is no fading or colour loss.

Duraflor continually looks to meet the demands of the market and by offering it cost-conscious solution in attractive colours, it is not surprising the product is already gaining momentum.

HEXXTILE THE ANSWER TO CREATIVITY & BUDGET

A hexagon shape tile - mixed colours

With our Hexxtile Range of hexagon carpet tiles, we are excited to to be able to offer the perfect solution to both creativity and budget constraints.

MAKING A STATEMENT WITH FLOORING

The right flooring in your office can help to boost productivity, improve the happiness of employees, and is essential when trying to make a good impression on new clients.

Something that is slightly different is also a great way to make a statement about a business. Hexxtiles enables you to do just that, as well as being a practical solution to floor zoning. You can even cut the hexagon shapes into standard square carpet tiles, creating distinct feature areas.

ON-TREND AND ON-BUDGET

Geometric design styles are very much on-trend but are often restrictive due to budget constraints, which takes them out of the parameters of many office design schemes.

Duraflor prides itself on helping end users and interior designer by offering on-trend products in popular colours, that are readily available and that fit within the realms of many flooring budgets.

The new Hexxtile range ticks all the boxes when it comes to both creative design and budget.